CNN reports that “Lego model sales skyrocket thanks to David Beckham”


Lego model sales skyrocket thanks to David Beckham

By Andreena Narayan, CNN July 22, 2010 — Updated 1615 GMT (0015 HKT)

(CNN) — At $300, Lego’s Taj Mahal model replica is considered the biggest and one of the most advanced models developed by Lego Group to date.

Lego Taj Mahal model comprises 5,922 pieces.

This model, targeted to the advanced Lego builder, is only available for purchase via Lego’s online store, which is where international football sensation David Beckham picked up his.

In a recent live webchat with fans, Beckham expressed his love for the building blocks saying, if I was not a footballer I would love to be a Lego model builder.

Why is this important you ask?

Well, following Beckham’s statements expressing his love for the tiny toys and admission that during a recent stay in Italy he occupied his time by building Lego’s exclusive replica of the Taj Mahal, sales of this particular model rose a whopping 663 percent in one day, said Emma Owen, the spokeswoman for Lego UK.

“As a fan of the product, David Beckham and his family have been invited to tour the Lego headquarters in Billund, Denmark, and contribute new ideas to the Lego Group,” Owen said.

The Beckhams have not yet responded.

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