LEGO is Disney’s Global Toy Licensee of 2010

I read from here that Disney has named LEGO as the global toy licensee of 2010, out of over 600 licensee.  Apparently “Lego was praised for its innovative construction ranges for Toy Story, Cars and Prince of Persia” that is “worth over $200 million worldwide”.

One more nugget is that “Lego is planning growth of 28 per cent in 2011 for the Disney brand across four major product lines“.  Which 4 would that be?  Based on products over 2011 there is Harry Potter and Cars.  If Pirates of the Caribbean rumours are true… then the last one?  Is there going to be a new cartoon in H2 2011? I tried looking at known movie releases but no such luck, did find out that HP is scheduled for release in July, Cars 2 in June & POTC in May according to this site. Guesses anyone?

Source: licensing.biz


6 Responses to LEGO is Disney’s Global Toy Licensee of 2010

  1. elfelix says:

    It’s going to be TRON.

  2. Matt Neuenswander says:

    I don’t think Harry Potter is part of the Disney License

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