LEGO is Disney’s Global Toy Licensee of 2010
Sat, October 23, 2010, 21:55 6 Comments
I read from here that Disney has named LEGO as the global toy licensee of 2010, out of over 600 licensee. Apparently “Lego was praised for its innovative construction ranges for Toy Story, Cars and Prince of Persia” that is “worth over $200 million worldwide”.
One more nugget is that “Lego is planning growth of 28 per cent in 2011 for the Disney brand across four major product lines“. Which 4 would that be? Based on products over 2011 there is Harry Potter and Cars. If Pirates of the Caribbean rumours are true… then the last one? Is there going to be a new cartoon in H2 2011? I tried looking at known movie releases but no such luck, did find out that HP is scheduled for release in July, Cars 2 in June & POTC in May according to this site. Guesses anyone?
Source: licensing.biz
It’s going to be TRON.
Lego duplo is reported to be re-releasing Winnie the pooh in 2011. Pooh is also under Disney…
Alright… Winnie may not be a “Major Line” but it’s a guess…
Winnie the Pooh sounds like a good guess… I would love to have Winnie & frens minifigs (and imagine hunny pots!) but guess not meant to be… Duplo? Ughh.
I don’t think Harry Potter is part of the Disney License
You are right! Oops!
So still a mystery what the 4 lines are…