What are the LEGO “Moments of Truth”?
Tue, February 14, 2012, 01:23 8 Comments
As I click on the pics from NY Toy Fair (FBTB’s being my fav among the many sites), I couldn’t help but wonder if the LEGO “Moment of Truth” principles are still in use? Cos I honestly can’t imagine any of the principles on some of the sets.
As a pretty devoted City collector, this year is quite a disappointment. Where are the cafes, schools/classrooms, bookstores or even hospitals? Mining, fire and a forest police range… Seriously? (sigh) As if I need yet another police post or fire truck even if the bear is tempting (give me a zoo or circus anytime tho). To look on the bright side, at least I have the Friends range to play with (much as I dislike the figures), tho I can really do without girly colors (and cute new molds) if I can get my town stuff in the regular range.
Of course, Queen Amidala is sweet, the ghost train looks fun and army builders should be having fun with the LOTR series (even if the price-to-piece ratio is probably pretty stunning). Let’s not forget the new modular set and super-heroes series. Perhaps best that the principles aren’t too rigorously applied then, cos it’s another expensive year anyway.
What do you think? Licensed themes aside, do you like the new range?
So what are the LEGO “Moments of Truth“? Click on “more” to read:
From CEO Jorgen Vig Knudstorp:
1. When it’s advertised, does it make a child say ‘I want this’?
2. Once he opens the box, does it make him go ‘I want more of this’?
3. One month later, does he come back to the toy, rebuild it and still play with it? Or does he put it on the shelf and forget about it?
Read more: http://www.saga.co.uk/saga-magazine/2012/february/brickipedia-the-history-of-lego.aspx